The target audience is Infants and Middle Primary School students.
The Earthic-US We Care video appeals also to a wider audience from a variety of age groups, intercultural, interfaith, educational and socio-economic backgrounds, which includes teachers, students, carers, parents and community members.
The script teaches and promotes strategies for promoting the practice of values of being loving, caring and sharing towards self, others and the environment through following the Golden Rule.
This rule focuses on treating others how you would like them to treat you.
Earthic-US We Care aims to assist in the development of restorative interpersonal relationships which can help to improve teacher/student/parent/community relationships.
It is not only about the teaching of values but the catching of values and putting these values into practice in everyday life. The script teaches through repetition of words and phrases in the dialogue and songs.